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Adidas Adidas`s business strategy
Management Analysis Question: adidas (Adidas) business strategy
If you are a serious runners, then in the early 1960s or 70s, you only have to choose a suitable shoes: adidas (Adidas). Adidas is a German company, for the production of lightweight running shoes competitive athletes pioneer. In the 1976 Montreal Olympics, track and field has 82 winners wore Adidas brand sports shoes, Adidas has the advantage of testing. It is a trial of new materials and technology to produce stronger and more lightweight shoes. It uses kangaroo leather shoes taut edge. Four nails track shoes, running shoes and uses a nylon soles and replaceable spikes. Quality, innovation and product diversification, so that Adidas dominate the international competition in this area in the 1970s, 1970s, burgeoning health campaign to make Adidas surprised. Millions of poor people before the moment of the movement became interested in physical exercise. The fastest growing segment of health movement is jogging. Nevertheless, in order to protect its dominant position in the competitive market, Adidas jogging did not enter the market on a large scale in the 1970s there has been a large number of competitors, such as the puma (Puma), Brooks (Brooks), New Brans (NewBallance) and Tiger (Tiger). But there is a more enterprising than the rest of the company and innovation that Nike (Nike) company, in 1972 in Eugene, Oregon for the first time at the Olympic trials bright image. Wearing a new Nike shoes marathon runner won the fourth to seventh, while wearing Adidas shoes, the top three contestants occupy major breakthrough by Nike in 1975 to the early 1980s jogging reached in that game peak, Adidas has become the market in 1993, the distinguished descendants of French Louis Dafoe took over the family business became chairman of the company, after Louis Dafoe options under Adidas, the company structure has been transformed reborn repealing the company`s Some bureaucratic approach, using the U.S. accounting system, and play to their international management skills, finance, general manager of the company is Australian, International Marketing Manager of the Swedes. He will shift some of the production plants to low-wage China, India and Thailand. And sell some plants in Europe. 1994 staff reduction to 4600, he hired a Nike product designers Bitemoer past as a design director, and the establishment of a design studio in Germany, in order to meet the European market; in Poland, Oregon design studio is responsible for the U.S. market . Then he ventured to advertising spending doubled. Practice has proved 明阿迪达斯 now engaged in marketing strategy is correct, the younger generation of people will be Adidas as a symbol of the vibrancy of the brand, and the company in the garment decoration, especially with the strength of the Adidas Achilles` heel is still on the U.S. market in the United States he was behind Nike and Reebok. In recent years, Adidas renewed emphasis on its business in the United States. Experts are convinced that, in the athletic footwear industry is becoming saturated. This is the industry`s competitors have formed to compete for market share growth in order to maintain the pressure, which means competition for the commanding heights of the U.S. footwear market competition will become more difficult Aug. 3, 2005, the world`s second-largest sporting goods manufacturing Adidas announced, will be $ 3.8 billion acquisition of athletic footwear and sports apparel manufacturer Reebok International Limited. Reebok is second only to Nike`s second-largest sporting goods maker, ranked third in the world, has a great influence in the United States and worldwide. The acquisitions were needed to obtain regulatory approval of shareholders of both companies as well as the United States and the European Union. Adidas and Reebok respects, said the acquisition could eventually be completed in the first half of 2006 Adidas acquisition of Reebok`s shares will be $ 59 per share. The price is higher than the stock`s closing price of Reebok August 2 in (43.95 U.S. dollars) higher than 34. In addition, Adidas, Reebok will also assume approximately $ 550 million in debt Adidas CEO Herbert promote efficient sports shoes and new marketing strategies by Reebok hot second quarter sales and profits soared 71. At the same time, Adidas second-quarter net profit rose 30 quarter profit more from € 45 million last year soared to 67 million euros. Total sales quarter, from 1.4 billion euros last year rose to 1.52 billion euros after the merger significantly narrow the gap with Nike in the U.S. market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004 the Nike share in the U.S. athletic footwear market is about 36, while Adidas and Reebok were 8.9 and 12.2. Full-year sales of Nike`s most recent fiscal year, nearly $ 14 billion, while Adidas and Reebok`s sales last year were $ 8.1 billion and $ 4 billion to answer questions:
1, what is the business environment analysis? Include?
2, the internal and external environment for Adidas to do SWOT analysis, corporate strategy what is? What is strategic management?
4, Adidas what kind of company strategic business strategy and functional strategies should enable in the future?
Management Analysis Question: adidas (Adidas) business strategy
If you are a serious runners, then in the early 1960s or 70s, you only have to choose a suitable shoes: adidas (Adidas). Adidas is a German company, for the production of lightweight running shoes competitive athletes pioneer. In the 1976 Montreal Olympics, track and field has 82 winners wore Adidas brand sports shoes, Adidas has the advantage of testing. It is a trial of new materials and technology to produce stronger and more lightweight shoes. It uses kangaroo leather shoes taut edge. Four nails track shoes, running shoes and uses a nylon soles and replaceable spikes. Quality, innovation and product diversification, so that Adidas dominate the international competition in this area in the 1970s, 1970s, burgeoning health campaign to make Adidas surprised. Millions of poor people before the moment of the movement became interested in physical exercise. The fastest growing segment of health movement is jogging. Nevertheless, in order to protect its dominant position in the competitive market, Adidas jogging did not enter the market on a large scale in the 1970s there has been a large number of competitors, such as the puma (Puma), Brooks (Brooks), New Brans (NewBallance) and Tiger (Tiger). But there is a more enterprising than the rest of the company and innovation that Nike (Nike) company, in 1972 in Eugene, Oregon for the first time at the Olympic trials bright image. Wearing a new Nike shoes marathon runner won the fourth to seventh, while wearing Adidas shoes, the top three contestants occupy major breakthrough by Nike in 1975 to the early 1980s jogging reached in that game peak, Adidas has become the market in 1993, the distinguished descendants of French Louis Dafoe took over the family business became chairman of the company, after Louis Dafoe options under Adidas, the company structure has been transformed reborn repealing the company`s Some bureaucratic approach, using the U.S. accounting system, and play to their international management skills, finance, general manager of the company is Australian, International Marketing Manager of the Swedes. He will shift some of the production plants to low-wage China, India and Thailand. And sell some plants in Europe. 1994 staff reduction to 4600, he hired a Nike product designers Bitemoer past as a design director, and the establishment of a design studio in Germany, in order to meet the European market; in Poland, Oregon design studio is responsible for the U.S. market . Then he ventured to advertising spending doubled. Practice has proved 明阿迪达斯 now engaged in marketing strategy is correct, the younger generation of people will be Adidas as a symbol of the vibrancy of the brand, and the company in the garment decoration, especially with the strength of the Adidas Achilles` heel is still on the U.S. market in the United States he was behind Nike and Reebok. In recent years, Adidas renewed emphasis on its business in the United States. Experts are convinced that, in the athletic footwear industry is becoming saturated. This is the industry`s competitors have formed to compete for market share growth in order to maintain the pressure, which means competition for the commanding heights of the U.S. footwear market competition will become more difficult Aug. 3, 2005, the world`s second-largest sporting goods manufacturing Adidas announced, will be $ 3.8 billion acquisition of athletic footwear and sports apparel manufacturer Reebok International Limited. Reebok is second only to Nike`s second-largest sporting goods maker, ranked third in the world, has a great influence in the United States and worldwide. The acquisitions were needed to obtain regulatory approval of shareholders of both companies as well as the United States and the European Union. Adidas and Reebok respects, said the acquisition could eventually be completed in the first half of 2006 Adidas acquisition of Reebok`s shares will be $ 59 per share. The price is higher than the stock`s closing price of Reebok August 2 in (43.95 U.S. dollars) higher than 34. In addition, Adidas, Reebok will also assume approximately $ 550 million in debt Adidas CEO Herbert promote efficient sports shoes and new marketing strategies by Reebok hot second quarter sales and profits soared 71. At the same time, Adidas second-quarter net profit rose 30 quarter profit more from € 45 million last year soared to 67 million euros. Total sales quarter, from 1.4 billion euros last year rose to 1.52 billion euros after the merger significantly narrow the gap with Nike in the U.S. market share. According to the International Sporting Goods Manufacturers Association statistics, in 2004 the Nike share in the U.S. athletic footwear market is about 36, while Adidas and Reebok were 8.9 and 12.2. Full-year sales of Nike`s most recent fiscal year, nearly $ 14 billion, while Adidas and Reebok`s sales last year were $ 8.1 billion and $ 4 billion to answer questions:
1, what is the business environment analysis? Include?
2, the internal and external environment for Adidas to do SWOT analysis, corporate strategy what is? What is strategic management?
4, Adidas what kind of company strategic business strategy and functional strategies should enable in the future?
sdhafynebr - 26. Feb, 10:20
